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James C. Heckman
Feb 10, 2026
Updated at Feb 18, 2026, 16:33
Partner

The Unified Media OS

Roundtable is the industry's first Media Operating System. It serves as a comprehensive alternative to the fragmented tools publishers currently rely on. By integrating publishing, monetization, and identity into a single layer, we eliminate the friction that destroys media businesses.

The current architecture of the internet was designed to aggregate audiences for platforms, not to sustain businesses for creators. Roundtable reverses this polarity. We are building the first a vertically integrated ecosystem where the publisher controls the database, the payment rail, and the user identity. This shift from "renting audiences" to "owning infrastructure" is the only viable defense against the commoditization of human thought by AI.

The Market Failure

Publishers today operate as tenants on Big Tech's land. They invest years building an audience, only to have their traffic evaporate overnight due to opaque algorithmic updates. This precarious existence is compounded by two existential threats:

AI Data Harvesting

Current AI models scrape the expertise of journalists without attribution or compensation. This "theft by summarization" strips the commercial value from deep reporting, leaving publishers with no way to monetize their intellectual property.

Capital Starvation

Legacy ad networks treat publishers as unsecured creditors. The industry standard 60-day payment lag destroys working capital, forcing independent media companies to operate on razor-thin margins while platforms earn interest on their revenue.

The Structural Fix

Publisher Data Control

We provide enterprise-grade SaaS that ensures the media brand owns the user relationship, not the platform. This is data sovereignty. When a user subscribes on Roundtable, the publisher owns that identity, that email, and that relationship in perpetuity.

The "Cash-Out Button"

The single biggest killer of independent media is the payment cycle. We have integrated a DeFi for Media stack to solve this liquidity crisis. Our "Cash-Out Button" allows verified creators to bypass traditional banking delays and access their earnings immediately. This is not speculation; it is essential working capital delivered via decentralized settlement rails.

The Curated Coalition

In an era of AI hallucinations and deepfakes, trust is the new currency. Roundtable serves as a fortress of verified experts. We vet every publisher on the network, creating a "safe harbor" for brands and audiences who need to know that the content they consume is written by a human expert.